Workshops
An introduction to client-focused communication
For many people, writing is a daunting task and the most difficult part is knowing where to start. At this workshop you will learn some essential tips and tools to help you to write with confidence and get RESULTS.
Topics covered in this workshop include how to:
Write newsletters that build loyalty and inspire your clients to keep reading
- Craft attention-grabbing headlines and compelling offers
- Make your business look good in print online and offline
- Write effective and targeted letters and emails that translate into results
- Structure and create relevant and benefit-driven copy for your website
- Build loyalty and interaction through your website
- Avoid common errors and achieve clear and concise communication
What clients are saying:
“Lots of highly useable stuff to take away. A great introduction to make you think, and Charlotte really walks her talk.”
Lesley Jackson, Physiotherapist and Bodyworker, Mentone
“A reminder of things forgotten and very useful in this regard.”
Andrew Rahini, Athenaeum Club, Melbourne.
“Well paced. Great content and notes to take home,”
Judy Barker, Senior Director, The Body Shop at Home.
Grant-writing: the essential ingredients
Many not-for-profit organisations rely on funding from charitable trusts, foundations and government bodies. At this workshop you will learn how to write effective, compelling and well-argued proposals that stand out from the crowd and get RESULTS.
Topics included in this workshop include:
- Researching trusts and foundations – the small print
- Dealing with trusts and building relationships
- How to write an Expression of Interest
- Building a compelling case for funding
- How to present goals, objectives, outcomes and milestones
- Making the ask
- Your organisation and organisational history
- The importance of partnerships
- How to set out your budget
- Financial sustainability
- Monitoring, evaluation and beneficiaries
- Record keeping, acquittal and reporting
- A grant-writing checklist
What clients are saying:
“Thank you once again for a great presentation - I think it has been one of the best FIA events that I have been to.”
Carolyn Winn, Fundraising Officer, Benetas.
“You gave a very good presentation today that will be of value in my work with the charities I work for - thank you!”
Matthew Etty-Leal, Gift Options
For more information about either workshop, please contact me on 0431 865 248 or email
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